Job Description
We are offering an exciting opportunity for a Director of Marketing in the Banking industry. The role involves developing and implementing targeted marketing strategies, managing both internal and external communications, and overseeing digital strategies. This role is 5 days per week in office, and candidate must have banking experience.
Responsibilities:
• Oversee the development and implementation of marketing strategies across various platforms such as email, website, text message, direct mail, and social media advertising.
• Manage internal and external communications to ensure brand consistency.
• Lead the digital marketing initiatives and strategies to increase brand awareness and reach.
• Formulate and execute a comprehensive digital strategy to boost the company's online presence.
• Direct content marketing efforts, ensuring the creation of high-quality and engaging content.
• Utilize skills in Content Management System (CMS), CRM, Google AdWords, and Google Analytics to monitor and evaluate the effectiveness of marketing campaigns.
• Utilize Facebook Insights to understand customer preferences and behaviors, and tailor marketing strategies accordingly.
• Plan and manage marketing campaigns, ensuring effective use of resources for maximum impact.
• Oversee the management of marketing collateral to support marketing and sales efforts.
• Coordinate marketing events to promote the company's products and services.
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