Senior Vice President of Frozen Novelty Sales
Wild About Mixmi Froyo – Remote/Hybrid
Are you a proven and confident rainmaker in the frozen dessert industry? Do you have deep industry connections and a proven track record of driving significant sales growth?Wild About Mixmi Froyo is looking for a Senior Vice President of Frozen Ice Cream Sales to lead our team’s development and expansion across multiple sales channels, from conventional and natural grocery retail, to foodservice, healthcare, military, and beyond.
About Us:
Wild About Mixmi Froyo is redefining frozen desserts with a delicious, better-for-you frozen yogurt that consumers love. Wild About Mixmi Froyo isn’t just frozen yogurt—it’s a game-changer in gut health and delicious indulgence. Packed with live probiotics that survive digestion, Mixmi goes beyond the ordinary to actively support digestive and immune health while delivering a creamy, satisfying taste with no compromise. Unlike traditional frozen treats, Mixmi is crafted to nourish from the inside out, offering a feel-good experience that’s as functional as it is flavorful. Whether for kids, adults, or health-conscious consumers, Mixmi stands out as the ultimate fusion of science, nutrition, and pure frozen delight—because treating yourself should also mean treating your body right. We’ve served well over 7 million happy kids and now we are broadening our commercial opportunities beyond K-12 foodservice into retail and much more. We’re an agile, high-growth company that blends innovation with functional health benefits, and we need a sales leader who can take our brand to the next level.
The Role:
We are seeking a highly connected, strategic sales leader with proven, successful experience in frozen desserts, ice cream, or CPG. The ideal candidate will be a well-connected self-starter with a proven ability to secure sales and build and expand sales across multiple channels. The also must lead, communicate and nurture their team.
Key Responsibilities:
- Develop and scale multiple sales channels, including but not limited to potential channels that you believe can meet profitability targets:
- Conventional grocery retail (mass, club, convenience)
- Natural channel grocery retail
- Foodservice for colleges & universities and K-12 school systems
- Healthcare, assisted living, and hospitals
- Military and government contracts
- Arenas, sports venues, and entertainment venues
- Camps, resorts, and other alternative channels
- Leverage existing industry relationships to accelerate market entry and sales growth
- Secure and grow national accounts with key retailers, distributors, and foodservice operators
- Develop and execute a comprehensive go-to-market strategy
- Build and lead a high-performance sales team over time
- Collaborate across teams (marketing, operations, finance) to optimize sales efforts
- Work remotely with travel as needed to drive business
- Further develop broker relationships and agreement to augment internal abilities
What We’re Looking For:
- 10+ years of sales leadership experience in frozen desserts, ice cream, or CPG
- A strategic thinker with a strong, proven track record of driving and scaling sales across multiple channels
- Deep industry contacts in retail, foodservice, healthcare, military, and alternative markets
- Experience selling into grocery, club, mass, convenience, and foodservice sectors
- Entrepreneurial mindset – thrives in a fast-paced, high-growth, bootstrapping environment that requires a positive mindset and willingness to integrate and work with and nurture their team
- A self-motivated rainmaker who excels at closing deals and executing strategy
- Ability to work hybrid or remotely while maintaining a strong presence in the market
Why Join Us?
- High-impact leadership role at a fast-growing, innovative brand with a delicious and proven functional food
- Entrepreneurial culture where you can drive real change and nurture your team
- Competitive compensation + performance-based incentives
- Remote/hybrid flexibility with travel as needed
If you’re ready to own and drive the sales success of a cutting-edge frozen yogurt brand across multiple channels, we want to hear from you! Apply today and help us revolutionize the frozen dessert industry.
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