Job Description

About the role

This position will be responsible for aligning digital IT Content Channels (Web, eDetail, and eMail) with business requirements. The role involves collaborating with the Brand, Agency, and other internal stakeholders to document and manage the process for incorporating changes to the frontend Meta Frameworks (Next.js, Drupal, etc.), which are crucial for bringing Channel experiences to life. The ideal candidate should be comfortable working on both traditional and decoupled experiences and will play a key role in guiding a team to deliver a high-quality product for our stakeholders.

Who you’ll work with

The successful candidate will collaborate with various roles in Architecture, Engineering, UI/UX, and Delivery teams to ensure that the technology solutions not only align with but actively support the improvement of core content delivery capabilities through both MACH (Microservices, API-first, Cloud-native, Headless) and Monolithic content channel architectures.

Current Landscape & Transition Goals

• Shifting away from Drupal-heavy website management and moving toward a cross-channel architecture for a more unified content strategy.
• Right now, they have multiple CMS platforms for different needs, making scalability and personalization a challenge.
• The goal is to create a more streamlined and consistent platform across web, email, and other digital channels.

Tech Stack & Focus Areas

• They want to merge content and development into Next.js, building a flow-through web platform that connects seamlessly with email cloud systems, Salesforce cloud, and other marketing tech.
• Key platforms : Next.js (core framework), Contentful (most important CMS), Sanity, and Strapi .
• Prioritizing a headless/composable architecture for flexibility and future scalability.
• 2025 focus: Overhaul the website experience, ensuring better integration across platforms.

What They Need in This Role

• Someone to coordinate the digital landscape while working with their third-party vendor.
• The company outsources development but needs this person to push back on the MSP when needed—they want a strong voice who can drive alignment and ensure quality execution.
• This is not a lead developer role—they need someone strategic but hands-on enough to oversee implementation.
• Will work closely with security and infrastructure teams to ensure stability and compliance.

Business Priorities

• 200+ websites and wants to implement a single search bar and navigation system across all of them for consistency.
• Preference for candidates with experience in regulated industries (healthcare, banking, fintech) due to sensitive data considerations.

Candidate Profile & Previous Challenges

• They’ve had candidates who were too senior—they need someone who is technical, but also a critical thinker who can hold others accountable.
• Some candidates claimed enterprise-scale experience but didn’t actually have it—this person needs real-world experience handling large, complex ecosystems.

To add some more flavor to this job-posting, making a bit more practical what will be critical in this role:

• Serve as technical lead for the current website landscape (appr 200 websites) and in particular our NextGen website platform (Contentful, Vercel, NextJS). :
• Be the technical counterpart to ensure the engineering decisions taken by managed-services contract (+-30 developers) are in line with interest/tactical direction. Make sure that technical delivery is in line with plans.
• Marketing (Patient Impact Maximization & Global Marketing) will be accountable in new OPM for Brand guides and the Creative Frameworks. From an IT point of view, we want to ensure the various frontend components with are part of the design-system from the business (Figma based) are technically enabled (e.g. Storybook, Knapsack, …) for the development teams (either internally or externally) to pick up the work.
• Proactively work to increase robustness of our reusable ‘microservices’/components which are in-common across various website properties (e.g. CRM connectors, analytics-pipeline, HCP verification, personalization based on HCP Segmentation profiles, …).
• Be accountable and drive technical documentation baseline requirements allowing Creative Agencies to ‘reuse’.
• Ensure compliance for both controlled web-development, as well as website development executed by Creative Agencies with company standards. In this case your counterparts would be IT Security, Creative Marketing Agencies, different GoToMarket/PI-teams
• Security standards: making sure all modules, libraries, major versioning, … are up to date. In this topic there would be appr. 1.5 FTE nearshore resources to support.
• Accessibility standards: this is an emerging field, with also new regulation coming into play. There are additional connections to be made (compliance, design, …)
• Performance standards: making sure that websites are meeting expectations on performance, both at moment of go-live (=quality of project delivery) as well as establish a monitoring system throughout the website lifecycle (as example: a badly trained content-editor in marketing might upload a 20MB image on the frontpage during the lifecycle of the website. We want to proactively monitor and flag such errors and suggest action).
• Drive transversal engineering discussions to ensure holistic solutions in the wider scope, e.g. the Identity & Access Mgmt (IAM) topic we talked about, which covers aspects of HCP & Patient Authentication but is also affecting multiple go-to-market scopes (and beyond). Other topics might be the setup of CDN (Content Delivery Networks), how to leverage Azure, DAMs,…
• Think beyond website-engineering, how this connects cross channel (email, web, salesforce marketing cloud, …)
• For the remainder 20% of the role, we can see based on personal interest reshuffle some topics with the team, such as enabling GenAI Content Clearance and Content Authoring solutions, analytics/personalization, …

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